WHAT'S ON YOUR BUSSINESS CARD?

It may be small, but it's powerful, this business card of yours. But, what does your business card do for you?

Do? Yes, that's right. Does it help to create more business for you or does it sit-like most business cards-in a big stack of other business cards that nobody looks at?

If you want to maximise your marketing strategy, it's time to make your business card work for you.

The time when your business card was just a simple way to pass your name and number around has long passed.

The key to any successful marketing campaign is being memorable. Advertisers spend millions of dollars figuring out exactly what needs to be done to create advertisements that stick in the heads and hearts of their consumers. When it comes to creating a unique and distinctive business card, you have the same goal.

Here are a few ways to make your business card more than just a piece of paper.

1. Turn it into a mini billboard advertising your services
2. Highlight your USPs on the back of your card
3. Offer special discounts and promotions.
4. Create a shape or design that relates to your field so your card becomes a conversation piece, but be careful not to make it so unique that it won't fit in places people usually store their business cards or your card may be junked.
5. Hand your business card to everyone you meet-store clerks, gas-station attendants, waiters, waitresses, secretaries.... everybody !
6. Place your business card in all correspondence.
7. Spend a little more and turn your business card into magnet. In this way, it can be carried in your wallet, but also stuck on that refridgerator for years of free advertising.
8. Whether you're starting a new office or revamping your image, a new logo will help potray the true identity of your business through a professionally-designed logo.
9. Make your card do double-duty; use it as an appointment card, too.
10. Be sure to include all the 'usual suspects' on your card...name, profesion and phone and fax numbers. Be sure to include your e-mail and web address for extra impact.

Your business card doesn't have to sit idly inside somebody's wallet, never to be looked at again. It can work for you in powerful ways-promoting you, your business and your services.

Spend a few minutes designing your next business card and it can have big payoffs as your smallest, but most effective advertising billboard !

HOW TO SET UP BASIC BUSINESS CARD ;